MAIJA HURST
Looking for help with your bottom line?
1. Contact us and we will work with you to discover what your business needs to grow.
2. We work with you to develop a plan.
3. You can execute the plan or turn it over to Maija to manage. You have more happy customers!
Are you wasting money on tactics?
your social media outreach or an email campaign?
Maybe update your website…
A sound marketing strategy will help you make the best decisions. Don’t waste your hard-earned dollars in marketing efforts that may not ever reach your ideal customer. Focus your efforts and money on where to invest to gain the most influence and meet your revenue goals.
Content Strategy
This stuff won’t write itself.
Content strategy concerns itself with the vision—the ins and outs of how and why your content will be created, managed, and eventually archived or updated. It looks at all of the information your customers encounter.
We do the hard work to decide what is important to your audience (customers). What problem are they trying to solve? Are you someone they can trust to guide them? Content strategy also takes into account the distribution of the message. Which channels should you be using to reach your customers? We can help you decide the best messaging for those channels.
Whether you need more customers to find you on the web or you are looking to enhance your connection to your existing customer base, we can show you the way. New business = new website or established business = new website. We can help simplify your message to
• Avoid costly marketing hassles
• Reduce your marketing effort, giving you more time to spend on your business
• Make more money
Know your audience: Tailor content to what your followers care about. Use analytics to understand their preferences, habits, and pain points.
Offer value: Create content that educates, entertains, or inspires your audience. Provide practical tips, behind-the-scenes glimpses, user-generated content, or exclusive offers.
Use visual media: Videos, images, and infographics generally get higher engagement than text alone. Use tools like Canva or Adobe Spark to create professional visuals.
Post when your audience is most active. Each social platform has its own "best times," so look at your analytics to find optimal posting times.
Consider time zones if you're targeting a global audience.
Polls, quizzes, and surveys: Use these to get followers involved and give them a voice. Polls on Instagram Stories or Twitter are great for driving engagement.
Questions and Calls-to-Action (CTAs): Ask questions or encourage followers to comment. Phrasing your posts in a way that asks for feedback can spark conversations.
Contests and Giveaways: Host these with easy entry conditions (e.g., like, share, comment) to encourage more interactions.
Social Media Management
People are spending 12 hours a day in front of a screen.
We are all stretched for resources . You know you should have a presence on social media but it is hard to find time to find content and be consistent.
While simply getting your voice out there is a good first step you want to make sure that everything you are posting on social media is working for your overall goals. Take the following into account when developing your social media strategy.